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Ben & Jerry"s Sustainable Marketing essay

This paper focuses on the analysis of the Ben & Jerry’s sustainable marketing operations applying Triple Bottom Line analysis, stakeholders analysis, and brand analysis. Triple Bottom Line Analysis It is important to point out that in 1978 ...

Business Research Ethics essay

Introduction Every research is aimed at providing valid and reliable results that can be applied in the real world. However, violation of the basic principles of research ethics very often leads to the fact that the research results are heavily ...

Competitor Analysis essay

This paper summarizes findings of the competitor analysis of the chosen companies: The Fancy, Coggles, and M-Wardrobe. Business models of these companies are described with the emphasis put on the competitor's background, competitive advantages, ...

Ethics and Administrative Professionalism essay

It is necessary to underline that administrative professional, according to the International Association of Administrative Professionals (1998), should “strive to maintain and enhance the dignity, status, competence, and standards of the ...

Go-Pro Goes to New Zealand essay

Go-Pro is a company that is located in the United States. It has been a significant player in the surfing, snowboarding, white-water rafting, and active wear apparel industry for the last few years. The Go-Pro company is composed of surfers and ...

Harley-Davidson essay

Harley-Davidson is a legend both as a brand and as the high-quality motorcycles. Harley-Davidson marketers state that its motorcycles are more than the sum of its parts. Each of the strategic challenges that the company faces will be met applying ...

Human Resource essay

At the end of the week, elementary toy collection is planned to be shipped to South America. However, after the conducted testing, the quality assurance department found that whistles, which were a part of collection, did not meet the legally ...

Lovelock's Flower of Service Model essay

This paper focuses on the defining the Lovelock's Flower of Service Model and comparing two service-product offerings in the airline industry proposed by Ryanair and Lufthansa according to this theoretical model. Ryanair and Lufthansa propose ...

Market Segmentation essay

What is the most important reason for a firm to segment? Market segmentation is a division of the market into segments: groups of customers with similar needs and expectations relating to particular product or service. Such groups should differ ...

Social Marketing essay

The social problem of children obesity is a very acute topic that is discussed nowadays. This paper investigates the reasons for the development of such a negative trend in the public health of Australia and proposes the social marketing program ...

The Impact of Culture on Consumer Behavior essay

The global general integration of human relationships in economic, cultural, social, technological, political, and other spheres is significantly influenced by the cultural variance. Relationships to others, perception of the self, spiritual ...

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